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Corporate podcast
One thing is certain: Employees' needs and expectations of companies have undergone rapid change in recent years. Modern concepts such as work-life balance, home office, and purpose are increasingly coming into focus. These developments are undoubtedly positive, but they also require new communication techniques for companies. Only when employees truly identify with the brand and feel valued in their work can they achieve their full potential.
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Your brand, your voice. Why a corporate podcast is essential
But podcasts have a lot more to offer! Here are the top 6 reasons why you should choose a corporate podcast:
1. Easy communication
A podcast makes it easy to communicate with employees and customers – whether on the way to work or relaxing on the couch at home.
2. On track together
With each episode, your employees and customers become part of a project that connects them more closely with your brand.
3. Communication of information
What is heard is remembered twice as strongly as what is read – and remains anchored in the memory for a long time.
4. Authentic
Marketing tool
Here, customers can experience the authenticity and competence of your company firsthand, no matter where they are.
5. Image Booster
A corporate podcast demonstrates innovative strength and a sense of trends, which can enhance the image of your company.
6. Corporate culture
The emotional nature of a podcast is perfect for conveying personality, values, and intimacy.
Our corporate podcast productions
One thing is clear: corporate podcasts are a powerful tool for building trust and creating an authentic connection with your target audience. As a full-service podcast agency, we support you in every aspect of your project. Our holistic approach includes customized strategies and innovative marketing concepts. We have already helped numerous companies communicate their message effectively and strengthen their brand presence. With our expertise, we make your corporate voice heard and support you in effectively reaching your target audience.
Customer testimonials
*Gegenbauer Holding SE & Co. KG was a service provider in the field of facility management, which merged with the Apleona Group in July 2023 and most recently had over 15,000 employees.
How you can benefit from a corporate podcast
Audio content is not only a powerful marketing tool, but also a straightforward tool for internal communication within your company. With a podcast, you can strengthen your brand, improve employee engagement, and share expert knowledge—all in an entertaining and accessible way.
Internal communication tool
An internal corporate podcast is designed exclusively for your employees and can help inform and motivate your team. It's ideal for transparent, direct, and "flat-hierarchical" communication!
How to use a corporate podcast internally:
- Fast delivery of company news, updates and events.
- Team building through podcast episodes about team successes and workshops
- Online workshop training and further education for employees
- Communicating corporate values through employee interviews
- Feedback culture in the form of Q&A sessions for employee questions or feedback surveys after podcast episodes
External marketing tool
By sharing a corporate podcast externally on public platforms like Spotify and others, you can attract new customers and increase your reach by sharing interesting insights that authentically showcase your brand. It's an optimal marketing tool!
How to use a corporate podcast externally:
- Employer branding to attract potential applicants and position your company as an attractive employer.
- Increase brand awareness through podcasts and guest interviews
- Product and service promotion through user stories and testimonials
- Demonstrate expertise with expert interviews and discussions
- Promote customer satisfaction through advice and answering FAQs
What does the implementation of a corporate podcast production with NextGen Podcast look like?
1. Kickoff & Planning
In an initial conversation, we'll work together to clarify your goals, format, and target audience for your podcast. We'll develop a concept that optimally showcases your content—from the storyline to recurring elements like the intro and outro.
2. Production & Recording
Once the concept is in place, we take care of the technical implementation. Whether on-site or remotely – we'll support you in recording your podcast and ensure professional sound quality and the perfect editing.
3. Post-production
The final phase is all about fine-tuning. We handle the editing, add intros, outros, and sound effects, and make sure your podcast sounds perfect. After your approval, we prepare everything for publication.
Video Podcast
More and more companies are now turning to video podcasts to generate content for their internal social media channels. But what exactly is a video podcast? Basically, it's nothing more than a podcast that offers video content alongside audio. If this format fits well with your company's internal communications structure, setting up a video podcast is definitely worth considering. Why? Because it kills several birds with one stone! With a video podcast, you combine visual and audio content, create more personal and easy-to-understand content, and simultaneously manage your internal social media channels. And don't worry—you don't need a complex setup or expensive equipment. A simple webcam and natural light are more than enough to achieve good results in most cases.
Which types of podcasts are suitable for a corporate podcast?
Which type of podcast is right for your company depends largely on your goals and the target audience you want to reach. Do you want to inform, inspire, educate, or simply entertain? Here are some examples for your corporate podcast:
Expert discussions/interviews
Invite experts to discuss relevant topics and gain exciting first-hand insights. Of course, we're happy to provide external moderators or moderate the event for you.
Industry updates
Keep your listeners up to date on the latest in your industry and share trends that matter to your community.
Customer or employee stories
Tell interesting stories from your company’s customers or employees – these can be success stories, case studies, employee interviews or testimonials.
Product presentations & tutorials
Show your products or services in action. Whether through tutorials, application examples, or background information – make your audience curious about what your company has to offer.
News Channel
Use the podcast as a voice for your team by informing your employees about company news, upcoming events, and anything else important.
Education & Training
Be a resource for knowledge and education. Share practical tips, guidance, and experiences that help your community develop.
Entertainment & Fun
Don't forget the entertainment value! Your podcast can also be simply fun – from casual, funny conversations to anecdotes from everyday business life.
Change management
A podcast is the ideal tool for communicating tasks, measures and activities for implementing new strategies within the company.
Onboarding of employees
Podcasts make it possible to break down recurring processes like onboarding or training into easily consumable lessons and make them accessible to employees instead of having to rely on old-school onboarding materials.
Answering FAQs
Frequently asked questions from customers and employees can be answered and integrated as a podcast to provide important information in an easily accessible and understandable way.
Podcast workshops
Practical podcast workshops that strengthen creative skills, promote technical competence and provide comprehensive know-how to create a successful podcast.
Podcast audit
Thorough podcast audit analyses for optimization potential to continuously increase quality, listener engagement and brand presence and enable strategic improvements.
Frequently Asked Questions
What is a corporate podcast?
A corporate podcast is a company-owned podcast production that focuses primarily on promoting internal and external communication and increasing brand awareness. Additionally, a corporate podcast also serves as a tool for employer branding and HR purposes.
How much does a corporate podcast cost?
The costs for creating and producing a corporate podcast can vary greatly depending on the scope. The key factors are the length of the podcast and whether a video podcast should be created in parallel, which we often recommend to our clients, as the editorial and production effort is not significantly increased.
Why does a corporate podcast make sense?
A corporate podcast is useful for strengthening internal and external communication, increasing brand awareness and conveying an authentic image of the company.
In addition, a corporate podcast also offers the opportunity to inform and motivate employees and position the company as an industry leader.
What does your podcast agency do?
At NextGen Podcast, we take care of content development, recording staff interviews, providing moderation, and integrating brand messages into podcast episodes, among other things.
