Contact
Brandenburg Forestry Association

KlimaBauern

External podcast

association communication

Podcast concept

The Brandenburg State Farmers' Association uses a podcast to present topics related to agriculture and association practices in a structured and understandable way. NextGen Podcast accompanied the project from conception to professional audio production and supports the association in the continuous development of the format.

Audio podcast (Spotify, Apple Podcasts, etc.)

Audio podcast (Spotify, Apple Podcasts, etc.)

“

By working with NextGen Podcast, we were able to set up our podcast cleanly from the start and develop it professionally. The conceptual support at the beginning and the reliable post-production during ongoing operations were particularly helpful. This allows us to prepare the content well internally and know that the quality will be right in the end.

lk lbv

Lena Kolbow

Former press spokesperson for the LBV

1.
initial situation
The goal was to develop a new podcast format that would make technical content accessible to a broad target audience. In addition to developing the content concept, it was important to ensure professional technical implementation. The first episode was produced collaboratively, while all subsequent episodes are produced internally and sent to NextGen Podcast for post-production.
2.
Our role

NextGen Podcast provided conceptual consulting on the format's structure and handled the technical implementation of the first episode. We are responsible for the post-production of the internally recorded episodes during ongoing operations. In addition, we developed the podcast's visual appearance and designed a suitable cover.

3.
Working methods and cooperation

The first episode was recorded remotely together to set up the format cleanly and establish technical standards. The Brandenburg State Farmers' Association then produces the content independently. The audio recordings are handed over to our team, where we optimize the sound, edit them, and prepare them for final release. At the same time, we developed several cover designs to create a clear visual identity for the podcast. The final episodes are provided in professional audio quality and published by us.

4.
Result and impact

The result is a clearly structured audio podcast format with professional sound and consistent quality. The podcast combines technical depth with appealing production and can be reliably used in ongoing association communications. The clear division of tasks keeps internal effort manageable while ensuring consistent production quality.