Official partner of:
Podcast marketing
5.0 out of 5 based on +20 reviews
We market your podcast!
Want your podcast to get more exposure? We focus on getting your podcast noticed. As an official Spotify Advertising Partner, we offer a self-service platform through which we can place targeted advertising for your podcast or products. We run ads on Spotify and use meta ads to reach your target audience.
But we also understand how important it is to quantitatively measure the success of your podcast marketing efforts. That's why we offer comprehensive reporting on all campaigns. You'll get detailed insights into the performance of your ads on Spotify, interactions on the podcast website, and much more. This allows you to see exactly which strategies are working and which need to be optimized to achieve your goals.
The NextGen Podcast Services at a glance
Our service goes far beyond traditional advertising. We can use content from your podcast to create social media clips for platforms like TikTok and Instagram. You can then use these for your marketing and boost your channels. We can also create and optimize podcast websites to ensure your podcast reaches the audience it deserves.
Here is an overview of our services:
- Advertising on Spotify: Reach your target audience directly on the popular music platform.
- Podcast advertising: Increase the number of listeners to your podcast with targeted advertising.
- Interviews and content: We offer the opportunity to publish interviews in our capital podcast and create content for your marketing channels.
- Podcast Websites: Let us create an attractive podcast website to maximize your reach.
- Social Media Videos: Use our expertise to create short, engaging social media videos from your podcast content.
Want to start your own podcast on your own? We've created a video course for beginners and advanced users.
The 2 facets of podcast marketing
But what does modern podcast marketing actually look like?
If you already have your own podcast or are planning one, the focus is clear: making it a big success! In this case, we'd be happy to help you with podcast production and everything that goes with it. Perhaps, however, you're not interested in promoting a podcast at all, but rather your products or services. This is where the second facet of podcast marketing comes into play!
A brief comparison of the two approaches in podcast marketing:
1. Podcast promotion
You already have your own podcast (or are planning one) and want it to be heard by as many people as possible.
Marketing measures :
- Creation and optimization of your own podcast website
- Guest appearances in other podcasts
- Collaborations with influencers or other podcasters
- Conducting interviews on other podcasts
- Marketing your own podcast on social media
- Linking your podcast in your email signature
2. Product placement in podcasts
You don't have your own podcast (and don't plan to have one), but want to market your products in an already successful podcast.
Marketing measures :
- Search for suitable podcasts with a similar target audience
- Production of audio files & commercials
- Targeted broadcast on streaming services such as Spotify
- Integration of products or services in podcast episode
- Analysis of engagement & success of advertising measures
Run audio commercials on Spotify
Millions of people around the world use Spotify every day to listen to audiobooks, music, and podcasts. Online audio formats are particularly popular among Germans aged 14 to 29, with users spending an average of around 2.5 hours per day on the platform.
The growing popularity of streaming services has made audio marketing an essential element of an effective marketing mix . Audio advertising offers the opportunity to draw Spotify users' attention to your company or brand during the breaks between tracks . This allows users to fully focus on your advertising message without being distracted by context.
Thanks to targeted advertising strategies, scatter losses can be minimized, which makes advertising budgets more efficient.
From the first idea to the finished campaign
From conception and strategy development to implementation and distribution, we ensure that your goals are achieved in the best possible way.
Here is a brief guide to how we work:
1. Initial consultation
- Free initial consultation for clear objectives
- Concrete planning of the next steps
2. Planning
- Compilation of materials for the campaign theme: texts, images & music
- In-depth information about the brand, product or service
- Precise definition of the target group for targeted communication
- Integration of call-to-action elements for maximum interaction
- Creating an attractive landing page for the campaign
3. Production
- Production of audio files & commercials
- Use of professional speakers for first-class audio quality
- Integration of suitable music for harmonious commercials
- Targeted incorporation of customer feedback
5. Analysis
- Proactive optimization of strategies for continuous success
- Analysis of engagement & success of ads
- Providing valuable tips for optimizing future campaigns
4. Circuit
- Fast commercial creation within max. 72 hours after commissioning
- Targeted broadcast on Spotify, Meta & Co. after approval for maximum reach
- Proactive optimization of strategies for continuous success
Podcast website and optimization
We not only offer traditional marketing services, but can also handle the optimization and creation of podcast websites and content marketing . A professional podcast website is crucial for attracting and retaining your audience.
From design to search engine optimization , we ensure your content is optimally presented on the World Wide Web. This way, your podcast is not only audible, but also visible!
