Psychotherapy explained simply – The interview podcast about mental health
Mental health affects us all – yet many questions surrounding psychology and therapy often remain unanswered. "Psychotherapy Simply Explained" sheds light on the subject: complex topics are presented in an understandable way in in-depth conversations between a psychologist and a psychotherapist. Interviews with experts from all over Germany provide an in-depth insight into the world of psychotherapy – accessible, informative, and scientifically sound.
Our task: to develop a high-quality video and audio podcast – from conception to studio and mobile production to post-production and marketing.
A podcast that makes psychological knowledge accessible—professionally produced, visually appealing, and strategically optimized for maximum reach.
Requirement:
- Development of a comprehensible and well-founded interview podcast on the topic of psychotherapy
- Production as a video and audio podcast from the outset
- Provision of a professional studio for recording
- Mobile production for interviews with experts from various cities in Germany
- Creation of a YouTube channel and connection to a podcast host
- Development and implementation of a targeted podcast marketing strategy
- Monthly performance measurement and continuous optimization
Implementation:
- Design of the podcast format in close collaboration with the hosts
- Recording and production of intro and outro
- Provision of the studio and complete technical management during recording
- Professional post-production for audio and video
- Creation of social media clips from podcast episodes to increase reach
- Setting up and managing the YouTube channel
- Implementation of a customized marketing strategy for the podcast
- Conducting mobile recordings in various cities with expert interviews
- Technical support and recording supervision on site
- Regular performance measurement and optimization through monthly reporting