Psychotherapy simply explained – The interview podcast about mental health
Mental health affects us all – yet many questions surrounding psychology and therapy often remain unanswered. "Psychotherapy Simply Explained" sheds light on the issue: In in-depth discussions between a psychologist and a psychotherapist, complex topics are presented in an understandable way. Interviews with experts from across Germany provide in-depth insight into the world of psychotherapy – approachable, informative, and scientifically sound.
Our task: the development of a high-quality video and audio podcast – from conception through studio and mobile production to post-production and marketing.
A podcast that makes psychological knowledge accessible – professionally produced, visually appealing and strategically optimized for maximum reach.
Requirement:
- Development of a comprehensible and well-founded interview podcast on the topic of psychotherapy
- Production as a video and audio podcast from the beginning
- Provision of a professional studio for recording
- Mobile production for interviews with experts from different cities in Germany
- Creating a YouTube channel and connecting to a podcast host
- Development and implementation of a targeted podcast marketing strategy
- Monthly performance measurement and continuous optimization
Implementation:
- Conception of the podcast format in close cooperation with the hosts
- Recording and production of intro and outro
- Provision of the studio and complete technical management during the recording
- Professional post-production for audio and video
- Creating social media clips from the podcast episodes to increase reach
- Setting up and managing your YouTube channel
- Implementation of a tailor-made marketing strategy for the podcast
- Conducting mobile recordings in various cities with expert interviews
- Technical support and recording monitoring on site
- Regular performance measurement and optimization through monthly reporting
