Change Management Rockstars – The Podcast for Transformation and Best Practices
Change isn't a theory – it happens in practice. Change Management Rockstars is the podcast for everyone who actively shapes transformations. Host Maik , a Change Manager at PwC, speaks with experienced experts about best practices, challenges, and success strategies from various industries. Whether large-scale change projects or small, yet effective measures – here you'll find real insights, practical learnings, and inspiring discussions.
Our task: the professional production, technical implementation and strategic marketing of this expert format.
A podcast that makes change tangible – professionally produced, strategically marketed and with real added value for everyone who shapes change.
Feedback:
"A highly committed agency with solid expertise and a very pleasant dose of pragmatism. Highly recommended for podcast beginners and advanced users."
Requirement:
- Podcast format for change management experts who share best practices from various industries.
- High-quality production & technical recording management to ensure consistently professional quality.
- Targeted podcast marketing to successfully establish the format and reach the relevant target group.
Implementation:
- Recorded in the NextGen Podcast studio & remotely via Riverside.fm to ensure the highest audio quality.
- Technical recording management to ensure smooth production and optimal sound quality.
- Production of intro & outro to give the podcast a memorable acoustic identity.
- Design of the podcast cover, matching the brand message and target audience.
- Platform setup & upload management, including final testing before each release.
- Post-production & sound optimization to ensure the highest audio quality.
- Creation of platform-specific content to prepare the podcast specifically for different channels.
- Strategic podcast marketing with increased reach via Maik's own channels.
- Targeted advertising measures via LinkedIn and Spotify to achieve optimal targeting.
- First released in January 2024, with new episodes every Monday to ensure consistent listener engagement.
